Public (Ice-cream) Service Announcement!

Next spring, my lovely friend Amelia and her lovely friend Valerie are opening a vegan ice cream parlour together - Sweet Ritual. Amelia has been making delicious soft-serve for Toy Joy, and now she and Valerie are starting out on their own to create an old-fashioned 1930s-style parlour full of goodies. As you know, starting your own business is bloody difficult (and gutsy) - not to mention expensive! Sweet Ritual is running a fundraiser on Kickstarter to help with the costs.

"Your donation directly helps Sweet Ritual establish our product in the Austin mainstream market. We are on the search for a brick-and-mortar restaurant to establish our business. We would use contributions from kickstarter to outfit the store, bring it to code, and bring vegan treats to the Austin, Texas community. We pledge to use salvaged and second hand materials in our construction, and to contract local artists to create our decor and signage.

We will eventually require more than our modest goal of $3,000 in order to open our doors (closer to $40,000). More monetary support now helps us to invest more money in better soft serve machines, equipment, and scouting out an ideal location in Austin.

Keep giving, even after the goal is met. We promise to put it to good use!"

Click here to pledge!

I know a lot of us are kind of broke most of the time, but even small amounts ($5, $10) will help. I wanted to post it here because I love all things local, I love Amelia, and I love ice cream, vegan or non-vegan. Thanks for reading, and congratulations Amelia and Valerie!