Tuesday, February 28, 2012

My Guide to Blogging Success

If you read a lot of Christian blogs you'll have seen some conversation in response to Timothy Dalrymple's post about how bloggers increase pageviews. In light of that conversation let me share my secrets about how to achieve blogging success:

1. Blog from a really cool platform like blogspot.com. Avoid owning a domain name like experimentaltheology.com. Working from blogspot.com signals that you aren't a serious, big time blogger. That you blog with the same platform as grandmothers and high school kids with something important to say.

2. Refuse to join Twitter or Facebook. Completely handicap your ability to tweet your blog posts, post them on Facebook or interact with other bloggers. Make it really, really hard for people to find you and follow you. Make it seem like you don't exist. Play coy. The more obstacles to reaching a new readership the better.

3. Write really, really long and jargon filled posts. More, string these posts together in a ongoing series so that new readers will 1) have to read for twenty hours to catch up or 2) have no freaking idea what you're talking about. People want to surf blog posts quickly. So thwart them. Make them sit down for 30 minutes to read. Force them to consult a dictionary. People enjoy that experience. Tempt all readers--nay, damn well dare them--to write tl;dr in the comments.

4. Share your poetry with them.

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